Axa - Everybody Pretends

Because laughter is always the best medicine, Simon Willows kindly lent some of his perfect comedic timing to a new spot for health insurer AXA. The live action film blends snappy music with a smart visual effect and great performances from a quirky cast of characters to promote AXA's round the clock advice service. Playing on the idea that when somebody feels unwell, everyone suddenly seems to have an expert opinion on their condition, Simon takes things up a notch and gives everyone a stethoscope to show us that taking their advice is probably not the best idea.